Keep Searching
Client: Hook & Irons Co

18 x 24 inch Screen Print
Hand Printed Edition of 300

For the third print I worked on with Hook & Irons, we had the goal of creating something a little more graphically conceptual. That is to say, less of a scene and more of a juxtapositional way of telling a story. This is a whole lot of design thick words to say we wanted to mix up the way the first two posters worked. Using the H&I’s theme for 2022 , “ Keep searching when no-one else will” we used a bird’s eye vantage of a dangerous stairwell to help depict a scenario in which a firefighter might take this message as inspiration to keep going.
The foreground grip of the axe was a way to give an interesting shape to the composition while also adding a tension to the image that strikes the need for instant decision making in such scenarios.